In the field of marketing and online advertising, it is crucial to follow a structured procedure to maximize the effectiveness of campaigns. This procedure aims to gather essential information, evaluate performance, and optimize advertising efforts. By using this procedure, marketers will be able to collect and analyze accurate data on targets, budgets, and campaign results.

Moreover, aligning strategies with business objectives becomes clearer. The multiple input fields allow for documenting every aspect of a campaign, whether it be textual information, dates, or key figures. By automating certain tasks and keeping track of decisions and actions taken, marketing professionals can improve their efficiency and save time.

Thus, this procedure serves not only to organize and structure information, but also helps to make informed decisions, thereby increasing the overall return on investment of online advertising campaigns.